Our story begins with friendship, rooted in the vibrant soils of Bali and Aceh and united by a single belief: true wealth is measured in vitality and mental clarity. This conviction sparked HIRO Drinks.

We saw a disconnect in the world of wellness—and an opportunity. We journeyed across Indonesia, partnering directly with farmers to transform what was once considered agricultural by-product into the heart of our elixirs. This isn't just sourcing; it's a cycle of empowerment, creating new income streams and honoring the land.

Every ingredient is chosen with intention, backed by educational and scientific studies, specifically for its power to elevate your mind, uplift your mood, and seamlessly integrate into your modern life. HIRO Drinks were born from this synergy. Each core ingredient is a testament to nature's intelligence. We've done the research so you can experience the result.

HIRO is more than a drink. It's our shared mission to nourish both the body and the communities that nurture nature. It’s the belief that taking care of your inner world is our collective responsibility.

This is our promise, bottled. Welcome to a new state of mind.

Founders

Cath Worthington

Cath Worthington

Co-Founder and Chief Executive Officer

CEO, Entrepreneur & mother, Cath blends her passion for wellness and sustainability with her flavor artistry and deep desire to connect people back to nature. She is driving innovation in the functional drinks space and designed drinks for your mind and mood, with the goal of revolutionizing the beverage industry in Indonesia. No more drinks filled with sugar and served in plastic bags here!

Cath didn’t set out on her HIRO journey as the CEO; it’s a role she acquired through unexpected circumstances. She brings 20+ Years experience in Media Communications, Entrepreneurship and Client services experience to the table and a life long interest in natural ingredients and blending flavors. HIRO's drinks were first formulated and mixed up in Cath's home kitchen.

She firmly believes that in 2025 there is room for everyone to win. Our farmers win because of the secondary revenue streams HIRO are creating, customers win because of the "felt" benefits Hiro Drinks provide, and HIRO's honesty and transparency builds a loyal brand following which is the ultimate win for any business.

With Indah, Adi & Matt, Cath is driving the development of HIRO Drinks to expand the current offering and branch into a significantly broader product offering and expansion to the broader Asia region and the world.

Indah Respati

Indah Respati

Co-Founder and Chief Operating Officer

Indah strategically integrates her passion for people and the planet into the company's core operations. After moving from her hometown of Bogor to Bali in 2021, she collaborated with her HIRO partners to create a nature-based business aimed at providing sustainable health solutions.

Indah leverages over two decades of diverse professional experience, which includes extensive work across various private companies and significant collaborations on strategic government projects.

Driven by a passion, deep appreciation for coffee and Indonesia's abundant natural resources, she is particularly passionate about driving positive and sustainable change.

Indah's primary mission is to demonstrate that nature-based businesses can be game-changing for the sake of passion and become a powerful force for good in all sectors, by successfully creating products that nourish the well-being of people and the planet. Her ultimate vision is to build a world where passion and pleasure coexist, fostering a healthy future by combining lifestyle with sustainable wellness.

Matt Saul

Matt Saul

Co-Founder

Matt was born in a small country town in the south of Australia, the son of a farm scientist and a nurse. After childhood in these quiet environs, he escaped to the city to university in Melbourne, studying finance, economics & politics, before entering a career in finance which took him to Hong Kong for nearly 20 years.

While in Hong Kong he married and started a family, which then pulled him to consider a career change and move to Bali in 2018. With his then 6 year old son enrolled in the world famous Green School, where he met his Hiro co-founder Cath, he became involved in starting several new business ventures across a range of industries (including Hiro in 2021), and more recently has also branched out into the hotel sector.

Passionate about harnessing the youthful entrepreneurial energy of Bali and Indonesia, living a life enveloped in sustainability (he lives in an extraordinary Bamboo house, with a fully edible garden and gets around the island on an electric scooter) all connected to his commitment to calling this country his home for the foreseeable future.

Adi Hussen

Adi Hussen

Co-Founder & Chief Sourcing/Sustainability Officer

Adi is the innovator and alchemist behind HIRO drinks core ingredients. His focus is rooted in the use of sustainable, premium local resources, sourced from Aceh and other Indonesian regions such as Banda Neira, Papua, and Bali. His deep connection to his native Aceh and the regions in Indonesia that produce the best and highest quality natural resources is at the heart of the company's ethos. At the core of HIRO is a deep belief in collaboration between local farmers and trade to create harmony between community, and environmental sustainability.

Leveraging his extensive experience in the coffee business, Adi has been instrumental in elevating Acehnese coffee to the international market. This expertise is uniquely complemented by his professional background in public health. He served in government health roles and, following the 2004 Aceh Tsunami, was involved in several NGO projects in multiple countries, with roles focused on health counseling, particularly trauma healing for tsunami victims, and logistics management..

This rare combination of expertise in harnessing Aceh's natural wealth and insight into the health of its people drives his profound mission: to innovate products that deliver tangible benefits to people and nature. Through Hiro Drinks, Adi fosters strong relationships through unique collaborative partnerships between producers and farmers, providing training and insights while channeling innovation toward sustainable, shared prosperity.